Brand Marketing Intern (Summer 2021)

Requisition Number: 164569

Position Title: Intern General

External Description:

Brand Marketing Intern

Location: Redwood Shores, CA

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

We are EA

We entertain millions of people across the globe with the most amazing and immersive interactive software in the industry. But making games is hard work. That’s why we employ the most creative, passionate people in the industry. 

The Challenge Ahead:

As a Brand Marketing intern will be a core team member of the group responsible for the development, execution and measurement of the integrated omni-channel, consumer-facing global marketing plan, with a focus on building player relationships and delivering on commercial goals worldwide.

What a Brand Marketing Intern does at EA:

Responsibilities

• Assist in directing global consumer-facing marketing: Support the Marcom Activation team in planning and executing consumer-facing marketing across all channels
• Coordinate compelling player journeys in line with the Franchise Story: integrated across owned and partner channels, to drive player acquisition and compelling engagement that is locally nuanced and globally cohesive, to deliver on commercial goals
• Connect marketing activation with product and business deliverables: Organize and track campaign performance data delivered by Marketing & Consumer Insights team; help ensure KPIs and data points are ready for all beats
• Project Management: Manage day-to-day progress on channel activations including creative ideation, and content plans to ensure projects stay on story, on budget and on time

 

Deliverables

• Marketing Campaign Coordination: Accountable for leading the creation of global omni-channel marketing activation plan inclusive of multiple channels – both owned and partner – and aligned to business objectives and strategies.
• Brand Marketing Initiatives: Accountable for contributing to the development of breakthrough global marketing programs applicable to all channels and markets.
• Drive Rhythm of Business: Ensure cohesive communication and collaboration with key stakeholders.
• Establish Project Management Process: Develop a process to track the progress and performance of all initiatives.

 

The next great EA Brand Marketing Intern also needs:

 

Core Competencies

• Adaptability: Embrace change and help others adjust. Modify approach according to context.  Actively seek to become comfortable in new environments or roles.
• Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome.  Stay engaged even when not in full agreement.
• Dependability: Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
• Results Focus & Initiative: Focuses on results and desired outcomes and how best to achieve them. Gets the job done.
• Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.

 

Requirements

• Excellent English oral and written communication skills
• Excels at establishing and fostering strong internal and external relationships
• Strong interest in all areas of marketing to coordinate integrated omni-channel consumer-facing campaigns
• Ability to execute effectively across a variety of projects at the same time
• Ability to take direction, be solution driven and manage priorities with self-sufficiency with remote team members
• Familiarity with (or willingness to learn about) video games and EA games 

City:

State:

Community / Marketing Title: Brand Marketing Intern (Summer 2021)

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 43

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.