Product Marketing Manager for Integrated Communications, FIFA Mobile

Requisition Number: 173698

Position Title: Brand Manager I

External Description:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

At EA, the EA Mobile Growth Marketing team includes Data Insights and Marketing Communications (Marcom) teams including Product Marketing and User Acquisition teams.

The FIFA Mobile Product Marketing team leads our Marcom strategy across EA SPORTS FIFA Mobile, and partners with our global studios to execute globally effective marketing in support of new game features, content deployment, continued liveops and community activations.

As the Product Marketing Manager for Integrated Communications, you will work with our EA SPORTS FIFA teams, with our FIFA Mobile Studio partners, and within the FIFA Mobile Marketing team to develop and execute compelling integrated marketing campaigns in support of key game features updates and ongoing liveops events to drive player acquisition, retention and engagement.

Reporting to the Product Marketing Director, you will be responsible for creating visibility for FIFA Mobile within the EA SPORTS FIFA Integrated Communications team to generate promotional and cross-promotional opportunities, including influencer and athlete marketing, press activity, and brand partnerships.

Responsibilities:

• Collaborate with the Product Marketing Director to develop global integrated communications strategy, including press, athlete and influencer marketing strategy
• Manage global integrated communications and influencer activity around key marketing beats, working within the EA Creator Network to activate creators around product updates
• Liaise with EA SPORTS FIFA integrated communications teams to identify and support promotional and cross-promotional opportunities, including brand partnerships and athlete marketing teams
• Partner with FIFA Mobile community team to manage ongoing relationships with FIFA Mobile influencer talent in support of ongoing liveops events and content deployment, leveraging the EA Creator Network
• Manage influencer content production and partner with EA Mobile Growth team Content Producer as needed

Qualifications:

• You have 3-5 years of experience in developing campaign strategy, managing marketing campaigns, and/or working within a marketing organization that partners with creators, influencers or public personalities
• You are passionate about working with creators, influencers, athletes and brands
• You understand product positioning and have experience developing key messages
• You have either developed or helped to execute a go-to-market strategy from end to end
• You are all about being creative and innovating
• You believe in the power of the player, and the importance of thinking player-first
• You have a genuine interest in football / soccer

City:

State:

Community / Marketing Title: Product Marketing Manager for Integrated Communications, FIFA Mobile

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 98

Can this position be remote?: 1

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.