Brand Manager

Multiple Locations: Toronto, ON, Canada • Austin, TX, USA • Seattle, WA, USA • Redwood City, CA, USA • Orlando, FL, USA • Illinois, USA • New York, USA

Notice

This position is no longer open.

Requisition Number: 173747

Position Title: Brand Manager I

External Description:

Brand Manager

The opportunity to bring an amazing brand back to life doesn't come around too often. Electronic Arts’ newly formed brand team is only a year in, and we’re looking for brand builders to join us in our pursuit. We're still making it up as we go along, which can be messy at times, but if you like to set a vision and see it come to life, then this might be your gig. You've caught us at the best time - the very beginning - how exciting is that?

You will report to the Brand Management Lead. You will be remote with the potential for relocation.

Responsibilities:

Stewardship of Electronic Arts Brand

Support the Brand Management Lead to develop, recommend and execute brand transformation initiatives across Electronic Arts
Lead critical enterprise-wide brand programs with cross-functional stakeholders, including but not limited to brand extensions, updates, and minor revamps.

Brand & Creative Development

Own, update and optimize the aggregated Style Guide, including verbal, visual, UI/UX, motion, and applications.
Oversee EA Brand’s Center for Excellence (COE), developing playbooks, toolkits, guidelines, applications & expressions, and tools (e.g., Brand Hub & Frontify).
Support management of external agency partners, using communication plans, briefs, messaging strategy, and frameworks to guide differentiated storytelling, visual and verbal expressions, and marketing executions.

Community Engagement & Implementation

Manage global collaboration for identity toolkits and campaigns with cross-functional teams, driving brand training and application of brand elements.
Act as a knowledge center, identifying key brand integrations, increasing equity growth opportunities, and tracking against team KPIs.
Optimize Brand Management processes to strengthen communication, improve efficiencies, and establish (and maintain) a high level of engagement and transparency throughout the organization.

Strategic Planning & Analysis

Contribute to building multi-year plans and enterprise implementation initiatives with cross-functional partners, marketing teams, and external agencies.
Conduct category-specific analyses and research to recommend portfolio opportunities, working with Consumer Insights to report results to optimize the total brand experience.
Partner with the Brand Ops team to oversee project budgets and work with the team to track and forecast.

Qualifications:

5+ years brand management or marketing experience in entertainment, video games, sports or music
Bachelor's degree in marketing or business or related field, or equivalent training and professional experience

Skills & Experience

Effective communicator, collaborator and relationship builder
Experienced in stakeholder management
Experienced in guiding creative input, development and execution from concept to completion
Experienced in working in a matrixed team environment characterized by overlapping priorities and multiple partners
Experience creating and leading sustained engagement and brand-building initiatives beyond launch
Excellent project management skills, with ability to juggle multiple priorities
Proficient in Monday.com or other project management software
Proficient using Microsoft Excel to manipulate and analyze data to measure impact and determine improvements
Takes pride in building proposals and frameworks, taking on unclear tasks, rolling up their sleeves to get work over the finish line
Ability to deliver both independently and as part of a team in a fast-paced, ambiguous environment
Passion for games, entertainment and new ideas

City:

State:

Community / Marketing Title: Brand Manager

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 29

Can this position be remote?: 1

EEO Employer Verbiage:

About Electronic Arts