Scopely is a leading mobile games company home to many top-grossing, award-winning franchises including Scrabble® GO, MARVEL Strike Force, Star Trek™ Fleet Command, Looney Tunes™ World of Mayhem, WWE Champions, The Walking Dead: Road To Survival™, YAHTZEE® With Buddies and Wheel of Fortune®: Free Play, among others. Scopely creates rewarding, immersive games that empower a directed-by-consumer experience. Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform that personalizes gameplay at scale across one of the most diversified portfolios in the west. Recognized in Fast Company’s ‘World’s Most Innovative Companies’ and #2 on Deloitte’s ‘Technology Fast 500’ as one of the fastest-growing companies in North America, Scopely has achieved more than $1 billion in lifetime revenue by creating game experiences that are an important part of people’s lives. Scopely has global operations in Los Angeles, Barcelona, Boulder, Dublin (DIGIT game studio), London and Tokyo, with additional studios in seven countries across four continents. For more information, visit scopely.com.
Are you a person with a quantitative background who enjoys exercising both your left and right brain? Are you passionate about mobile growth strategies and the mobile advertising ecosystem? Scopely is a leading mobile game publisher, and we have launched multiple top downloaded mobile games played by millions of players throughout the world; including: Marvel Strike Force, Scrabble Go, YAHTZEE! With Buddies, Star Trek: Fleet Command, The Walking Dead: Road to Survival, Wheel of Fortune: Free Play, Looney Tunes: World of Mayhem, and WWE: Champions.
The mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Scopely is looking for a dynamic contributor who will join its User Acquisition team. This is a unique opportunity to drive growth of mobile consumers, working on projects that immediately reach millions of people every day. If you're a quantitative and creative problem solver, excited to unlock major growth channels, we'd love to meet you!
What you will do:
- Manage significant performance marketing budgets across multiple channels to maximize games’ growth and profitability
- Strategize, execute and continually optimize mobile campaigns on every critical mobile platform, including: Facebook, Instagram, Google and much more
- Locate, negotiate and develop creative and innovative solutions for acquisition
- Grow and manage marketing partnerships for UA efforts across the globe
- Design and execute A/B & multivariate testing and present results to related teams
- Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users
- Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing.
What you will need:
- BA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration or a related field
- 3-5 years of experience in media buying / user acquisition / performance marketing.
- A hunger to be at the forefront of the mobile advertising space and the mobile app market
- Creative problem solving acumen, as well as analytical rigor to verify or invalidate assumptions
- Strong analytical skills and attention to detail
- Strong proficiency with Excel required, SQL is a plus
- Proven ability to effectively communicate with cross functional teams
- Prefer candidates with direct previous experience in mobile user acquisition. Hands-on experience with Facebook Ads and/or Google Ads is a plus
- Strong understanding of funnel conversion metrics, retention rates and LTV predictions preferred
