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Sr Global Brand Marketing Manager

Multiple Locations: Pasadena, CA, USA • Austin, TX, USA • Redwood City, CA, USA • Los Angeles, CA, USA • Vancouver, BC, Canada • Orlando, FL, USA • New York, USA

Notice

This position is no longer open.

Requisition Number: 168651

Position Title: Sr Manager, Campaign Management

External Description:

At EA, our brand team is split into two functions: Brand Management and Brand Marketing. The two disciplines work hand-in-hand to create, launch and sustain growth for our games. The Brand Management function is the link to our studio and commercial teams as the drivers of the businessproviding brand ownership, driving product and marketing differentiation and growth. The Brand Marketing team are responsible for taking our games to market as the leaders of integrated campaign planning and execution.

This role is part of our Brand Marketing function and will report to our Director of Brand Marketing. You will oversee our Action-Adventure and RPG genre, working across studios like BioWare and Motive and manage a small team. 

Responsibilities:

  • Partner with cross functional teams to create integrated marketing plans through to execution, delivering on campaign goals and strategies.
  • Partner with your Regional Counterparts to ensure the way we bring our games to market honors our Global Strategy and Brand.
  • Create budget allocation and manage the deployment of annual franchise marketing budgets, informing optimization of investments throughout the year according to campaign and channel performance.
  • Inform fiscal year budget allocations, update budget documents for quarterly estimates and drive monthly budget review meetings with stakeholders.
  • Ensure cohesive collaboration among the Marketing team with key stakeholders, establishing communication touchpoints on weekly, monthly, and quarterly basis.
  • Apply player, market and product insights, along with business objectives and strategies, to define marketing activation approach, tactics and KPIs.
  • Oversee and develop a small team of direct reports.

Qualifications:

  • 7+ years of cumulative experience in brand marketing.
  • At least one year of experience leading global marketing teams at a senior level.
  • You have a passion for entertainment – from movies, series, live events to games.
  • Experience working in a matrixed, cross functional team environment.
  • Ability to galvanize and influence stakeholders across disciplines, at all levels.

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Community / Marketing Title: Sr Global Brand Marketing Manager

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 83

Can this position be remote?: 0

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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