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Player Journey Coordinator, Lifecycle Strategy Apex Legends - Contract

Location: Orlando, FL, USA

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This position is no longer open.

Requisition Number: 169088

Position Title: Contingent

External Description:

Player Journey Coordinator, Lifecycle Strategy, Apex Legends (Contractor) 

Job Description

The Player Journey Coordinator, Lifecycle Marketing will join the Lifecycle Marketing team, reporting to the Manager, Lifecycle Strategy. The Lifecycle Marketing team’s role is to increase the lifetime value of our players by delivering content at key moments in the overall player journey. The team focuses on applying behavioral data and automation tools to provide personalized messages, at scale.

You will be a part of the "EA Games" pillar, supporting the Apex Legends franchise. The ideal candidate will be able to use data and insights to come up creative content solutions to engage our players. You will help coordinate the key messages players see in our channels as well as contributing to mapping out a customer player journey for the Apex player. 

Responsibilities of the role include

Channel Coordination 

  • Support the Sr. Specialist, Lifecycle Strategy in evaluating and establishing the Lifecycle messaging for Apex Legends by planning and organizing presentations, updating calendars and analyzing performance. 
  • Responsible for briefing all channel content into AirTable, making sure copy, priorities and asset creation are correct
  • Update Brand, Studio and Programming partners on any campaign changes.
  • Analyzing dashboards, reports and presentations for findings that will help optimize future campaigns 

Customer Journey Framework (CJF) Mapping 

 

  • Build Customer Journey Franchise Briefs outlining objectives, expected outcomes, timelines and deliverables.
  • Help organize and coordinate CJF partner workshops and discussions by building agendas and following up with next steps. 
  • Source and analyze existing VOC research, segmentation or persona profiles, channel specific research, process flows, social media feedback, consumer affairs complaint data, branding and other material that will inform the CJM build.
  • Draft player profile journeys leveraging insights gathered from CFX partners for different player cohorts.

 

You'll need these skills or qualities:

Strategic. You have experience connecting several insight sources into a cohesive message

Influential: You've worked with different teams and have experience driving change, finding gaps and offering solutions

Advocacy. You're accustomed to representing the voice of the player and the team you represent

Passionate about connecting players to the entertainment that they will love

2+ years of experience in email, engagement/lifecycle marketing, content marketing or marketing technology

This will be a 12-month contract position and the role will be based in Orlando, Florida

 

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Community / Marketing Title: Player Journey Coordinator, Lifecycle Strategy Apex Legends - Contract

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 28

Can this position be remote?: 0

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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